For this video I was focused on creating a short video showing off the color options that the business offers while comparing it to different areas in nature where these colors would appear. This video was more focused on appealing to followers that Paint Tampa already had and giving them a post they could interact with. Utilizing a caption that engages conversation and gets established customers thinking about their nails and connecting it back to the business. This was posted on TikTok, Facebook, and Instagram. Our target demographic is mothers and college aged females. 87% of moms are on facebook, while 63% of instagram users age 18-29 use instagram and TikTok daily.