This post was made to appeal to the target demographic of College aged females. Since Paint Tampa is located right across the street but has no street signage, this video was made to inform University of Tampa students of the close proximity of the nail salon, while also showing them the cute aesthetic of the salon. Using a walking time lapse video as a satisfying intro to increase view duration before cutting to spliced videos of the salon to show the audience how the salon stands out to the competition visually.