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Halloween Challenge

In this post i moved away from capturing sports and focused more on interacting with the people. Capitalizing on their personalities to improve engagement. Having fun doing a Tiktok challenge I had seen and creating an enjoyable experience for the players that gives us a unique video that we don't often get the chance to make. In the end, the change of style and giving our followers a fresh, new piece of content worked out analytically.

Analytics

Spooky Season with the Women’s Club Soccer Team 🎃🦇
#gospartans

Reach was 5500. 92% higher than average

Engagement was 189. 25% higher than average

Non-Follower reach was 77%. 18% higher than average.

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